The optical industry in Utah is grieving the loss of Aaron Schubach, the respected CEO of Standard Optical who passed away unexpectedly on November 18th at age 43. As the fourth-generation leader of the family eyecare company, Schubach was renowned for his business acumen, kindness, and commitment to the community.
Leading a Longstanding Family Enterprise
After earning his MBA, Aaron Schubach continued the legacy of his great-grandfather by taking the helm of Salt Lake City-based Standard Optical as CEO in 2012. He oversaw major growth and modernization of the company over the past decade.
Colleagues say Schubach brought a balanced business mindset by embracing innovation while respecting the company's heritage. He cared deeply about optical care and the wellbeing of employees across generations. Schubach leaves enormous shoes to fill.
Investing in the Local Optical Sector
In addition to leading his family company, Aaron Schubach played an active role supporting Utah's optical community. He served on the boards of industry groups like the Utah Optometric Association, always eager to help colleagues.
Schubach also frequently volunteered his time and Standard Optical's services to vision charities and clinics providing eyecare to underserved populations. His contributions bettered many Utahns' lives and strengthened the optical field locally.
An Irreplaceable Loss for Utah
News of Aaron Schubach's untimely death elicited immense grief from the optical professionals, community partners, customers and staff members that he interacted with regularly through his family business and advocacy work.
Though just 43 years old, Schubach clearly left a positive impact through his caring leadership and commitment to maintaining the optical industry's high standards in Utah. His loss creates a void in many aspects of the community.
Paying Tribute to Schubach's Legacy
The Utah optical community aims to honor Aaron Schubach by upholding the strong yet compassionate business approach he modeled at Standard Optical for over a decade. His integrity, innovation and care for people set an example for peers.
Through charitable vision care initiatives carried on in Schubach's name, his dedication to enhancing Utahns' quality of life also continues inspiring a new generation of community-driven optical professionals.
Aaron Schubach leaves big shoes to fill following his tragic passing, but his legacy of compassionate optical industry leadership and community service persists in the many lives he touched. Utah will pay tribute by building upon the Difference he made.
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